Different Branding Strategies: How to Choose the Right One for Your Brand

Different Branding Strategies: How to Choose the Right One for Your Brand

McDonald’s, Starbucks, Cola-Cola – have you ever wondered why these brands are widely known? Think… the secret behind the rich legacy is their branding strategies. Yes! Many people think that branding is just limited to a striking logo, a catchy slogan, and business names. Wrong! your branding strategy encompasses all the things that make your brand stand out from the rest, including visual identity, brand personality, customer experience, thoughts, and emotions associated with your brand.

Basically, different types of branding strategies help you thrive in a saturated market. You know it, the level of competition is at an all-time high, and competing in a crowded market is becoming more difficult. Consumers now have more purchasing options than ever before thanks to the Internet. The sheer number of online businesses makes communicating your unique value difficult. Hence, only a branding strategy can assist you in overcoming these challenges.

So, if you are looking for the right strategic approach to establish your brand – this blog is purely for you. We'll go over the various types of branding strategies while explaining how to select the best strategy for your company.

Wait! What Are Branding Strategies?

A branding strategy is a long-term plan that helps in accomplishing a series of business goals. Basically, it is a practice of identifying and establishing your brand positioning that differentiates your business from competitors. It includes the development of the brand values, purpose, Identity, and voice.

A branding strategy is a long-term plan that helps in accomplishing a series of business goals. Basically, it is a practice of identifying and establishing your brand positioning that differentiates your business from competitors. It includes the development of the brand values, purpose, Identity, and voice.

Typically, branding strategists highlight six types of strategies. These include:

  • Personal branding
  • Product branding
  • Corporate branding
  • Service branding
  • Retail branding
  • Co-branding

Personal Branding

It is among the most trending branding strategies nowadays…

Personal branding allows you to exhibit to the customers who you are, what you are offering, and how you are different from others in your field. It truly opens up many opportunities for you in the future. It is all about creating a public image that conveys your unique value proposition to your target audience, so you can establish yourself as a thought leader.

Think of Elon Musk and Oprah Winfrey… what comes to your mind? Tech pioneer and a kind-hearted woman. Right? This is what personal branding does to your brand, it creates a feeling that you have some personal connection with the brand that forces you to pay attention to every tiny detail.

Product Branding

We'd like to ask you a question: what makes a good product? You could have mentioned quality, price, and utility. But there is one more thing that can help you level up your game while bringing in massive revenue: and that is product branding.

Product branding is an exclusive combination of design, experience, messaging, and tactics that aids in developing a unique brand identity, attracting customers, and encouraging them to return. Almost every firm in the world employs a product branding strategy, and obviously for good reason. Basically, it's the ideal way to reach out to potential customers and establish a solid connection.

To be precise, product branding helps you distinguish your product from competitors and establish an emotional connection with customers. Branding strategies can do wonders for you… try your hand.

Corporate Branding

Corporate branding is a strategy that prioritizes establishing brand identity over promoting separate products and services.

The strategy aims to raise brand awareness and embed itself in the consumer’s minds. Large-scale brand awareness campaigns necessitate consistency, and their effectiveness cannot be measured in the short term. As a result, companies with large marketing budgets prefer this strategy.

The series of design decisions and actions that communicate key points about the brand, such as its mission, value, exclusivity, price point, and ideal consumers, is known as corporate branding.

Service Branding

You know it not every business sell product physically… Service branding is similar to personal branding in that it focuses on developing a person's image and skills.

Instead of focusing on a single person, you consider the service your entire team can offer customers. The experience you create is highlighted, from your support strategy to your website experience. Companies that use service branding strive to provide their customers with first-class service.

Retail Branding

Retail branding is among the most effective branding strategies….

Walking into a physical store you would have noticed that each outlet has different look and feel. Usually, that is unique to every brand. That's a general rule of thumb when the store environment reflects excitement and anticipation, customers are psychologically more prone to make a purchase – this is what we call retail branding.

The light fixtures, layout, decor, display fixtures, music played, and even the type of flooring contribute to the live brand experience for every shopper who enters the store.

Retail branding is essential for any company that operates in a physical location. Indeed, eCommerce has experienced tremendous growth in just a few years, and this trend is unlikely to change anytime soon. Hence, to keep customers coming through the doors, stores must improve their branding while transforming their outlets into places that customers want to revisit.


It is a branding collaboration that involves at least two companies…

Customers are enticed to pay a premium for co-branded goods by combining brand strength, awareness, positive connotations, and cachet. Through logos, brand identifiers, and color schemes, each brand in a strategic alliance contributes its own identity.

Co-branding helps businesses save money and improve their brand image in addition to gaining new customers. Usually, co-branding is used by electronics and automobile manufacturers to generate synergies based on the strengths of each brand – it aims to increase revenue, market share, and customer awareness.

In a Nutshell…

Well, that’s not it. There are different types of branding strategies that you could use to build your brand. And at a time, you can use more than one type of strategy if you are building a new brand. With a little luck, the branding strategies mentioned above might have given you detailed insight and how it works.

But now you have to look for strategies that would work for your business. Before doing that, you have to identify the goals you want to achieve – remember, different branding strategies work in different ways, but they all aim to strengthen your relationship with your audience and increase the likelihood of loyalty.

If you need help in building your brand – in any capacity – reach out to Fossphorus today.



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